Current:Home > MyBreakup in the cereal aisle: Kellogg Company splits into Kellanova and WK Kellogg Co-LoTradeCoin
Breakup in the cereal aisle: Kellogg Company splits into Kellanova and WK Kellogg Co
View Date:2024-12-25 01:35:44
Kellogg Company is splitting in to two independently traded companies, spinning off their global snacking business into Kellanova and North American cereal brand into WK Kellogg Co.
The company unveiled the new names in March 2023, but the company's board of directors approved the plan to separate on Monday. The separation is effective Oct. 2, according to the company's press release.
What can consumers expect?
On shelves, consumers can still expect the Kellogg's brand packaging for both companies around the world. While the new companies will have different logos, they will still maintain the recognizable red color text with iconic "K."
Kellanova will include the company's popular collection of cereal brands − Kellogg's, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, and Crunchy Nut. They will also include well-known snacks such as Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo.
The portfolio for WK Kellogg Co will also include Kellogg's, as well as Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi, and Bear Naked.
On the New York Stock Exchange, Kellogg Company will be renamed Kellanova and continue trading under the ticker symbol, "K," and WK Kellogg Co will begin trading under "KLG."
What's in a name?
Steve Cahillane, the future chairman and chief executive officer of Kellanova, said the name signals the company's future ambition while building on the 117-year legacy of the Kellogg Company.
The word "Kell" is a nod to the company, paired with "anova" which combines "a" and the Latin word "nova" which means new, he said.
'All day hydration':Gatorade expands sports drink brand with new Gatorade Water
Hostess stock price soars after Smuckerreveals plans to purchase snack maker for $5.6B
Gary Pilnick, designated CEO of WK Kellogg Co, said its name honors the legacy of the company's founder, W.K. Kellogg. He said they removed the periods in the same "to signal the start of a new, unwritten chapter."
"The logo itself stems from the iconic signature of Mr. Kellogg," said Pilnick.
veryGood! (9)
Related
- AP Top 25: Oregon remains No. 1 as Big Ten grabs 4 of top 5 spots; Georgia, Miami out of top 10
- Live updates | Israel deepens military assault in the northern Gaza Strip
- Death toll lowered to 7 in Louisiana super fog highway crashes involving 160 vehicles
- A Japan court says North Korea is responsible for the abuses of people lured there by false promises
- Detroit Mayor Mike Duggan says next year will be his last in office; mum on his plans afterward
- China Evergrande winding-up hearing adjourned to Dec. 4 by Hong Kong court
- Taylor Swift sits out rumored beau Travis Kelce's Chiefs game against Broncos
- These Revelations from Matthew Perry's Memoir Provided a Look Inside His Private Struggle
- John Krasinski named People magazine’s 2024 Sexiest Man Alive
- St. Louis County prosecutor drops U.S. Senate bid, will instead oppose Cori Bush in House race
Ranking
- Cavaliers' Darius Garland rediscovers joy for basketball under new coach
- Nine QB trade, free agency options for Vikings after Kirk Cousins' injury: Who could step in?
- Winning ugly is a necessity in the NFL. For the Jaguars, it's a big breakthrough.
- After three decades, Florida killer clown case ends with unexpected twist
- Jack Del Rio leaving Wisconsin’s staff after arrest on charge of operating vehicle while intoxicated
- Poland's boogeyman, Bebok, is reimagined through a photographer's collaboration with local teenagers
- Bangladesh’s ruling party holds rally to denounce ‘violent opposition protests’ ahead of elections
- Tennessee Titans players voice displeasure with fans for booing Malik Willis
Recommendation
-
Mandy Moore Captures the Holiday Vibe With These No Brainer Gifts & Stocking Stuffer Must-Haves
-
How to download movies and TV shows on Netflix to watch offline anytime, anywhere
-
5 dead as construction workers fall from scaffolding at a building site in Hamburg
-
Chargers vs. Bears Sunday Night Football highlights: Justin Herbert has big night in win
-
Hill House Home’s Once-A-Year Sale Is Here: Get 30% off Everything & up to 75% off Luxury Dresses
-
Alice McDermott's 'Absolution' transports her signature characters to Vietnam
-
How to download movies and TV shows on Netflix to watch offline anytime, anywhere
-
Can you dye your hair while pregnant? Here’s how to style your hair safely when expecting.